A Whole New Mind
February 1st, 2008 by Jonathan
I’ve been reading Dan Pink‘s “A Whole New Mind: Why Right Brainers Will Rule the Future“. It paints a fascinating and very convincing case that we are on the brink of the next age; the Conceptual Age. Where this country’s Industrial Age was built on the hard-working American work ethic, and the white collar intellect (left brain functionality) fueled the Information Age, the Conceptual Age will be very much based on western society’s fantastic ability to conceive design or, as the title suggests, use our right brain.
The book is a great read, but highly untraditional as much of it is in the form of a workbook with assigned tasks to help strengthen the “six essential aptitudes” of a strong right brain – Design, Story, Symphony, Empathy, Play, and Meaning. I’d explain what I’ve learned about each, but it’s probably best you go buy the book.
Because of the untraditional approach of the book, I’ve spent nearly 2 months with it and am only about half way through. It’s a little awkward telling people about the book I’ve been “reading” for the last couple of months, they must think”man, that guy is one SLOW reader!”
Tags: , a whole new mind, dan pink, right brain thinking